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The House of GHOUL

The Constellation

Eleven consumer verticals orbit the primordial heart of GOO GHOUL. Select any node to enter its realm.

GOO GHOUL

The Original Consumer

Before time was measured in brands, there was only The Void — and The Goo. From the collision of entropy and purpose emerged GOO GHOUL: the first consciousness to look at a household problem and say, 'I'll find the best solution, then make it better.' GOO GHOUL is not merely a mascot. GOO GHOUL is a consumer champion, the original trusted voice from which all other ghouls trace their lineage. Today, GOO GHOUL stars in hyper-real AI video campaigns promoting aligned household products. Tomorrow — the dream — GOO GHOUL launches its own line of scientifically-formulated, eco-conscious household essentials. Character IP first, partnerships second, products last.

power

95

speed

80

stealth

70

intelligence

85

The Dream Range — concept, in development

All-Purpose CleanerSurface SprayFloor Solution
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GOO GHOUL